MOBILE-FIRST TARGETING
Anyone. Anywhere. Any budget.
~92% match rates * Matches in 1-2 days * Low CPM ad placement
Mobile Phone Targeting
Our cutting-edge technology can help you expand the electorate by reaching audiences often overlooked by traditional IP targeting, including people of color, young adults, rural voters, and low-income Americans.
Underserved communities that rely on their mobile device as their primary internet access point can be found using our mobile technology. We don’t just improve your match rate against the voter file, we can help you find new voters anywhere they are: campuses, businesses, events, etc.
Services
-
Build audiences from any location in the past 2 years from individual households from the voter file to campuses and commercial locations.
-
Serve ads in locations where voters and potential voters are. When new devices enter the zone they are added to the audience that receives ads in real-time and kept in a database for future targeting anywhere they go. This is perfect for rallies, college campuses or anywhere like-minded individuals gather.
-
at scale with full attribution of completed surveys back to a voter file.
-
With our “click-to-text,” “click-to-schedule,” or “click-to-email” ad envelopes we reduce friction and increase conversions. We can match audiences to their own representatives’ emails or drive them to your text campaigns with one single click.
-
We serve ads in the language devices are set to. You no longer need to guess which voters prefer what language. Our software recognizes the language a device is set to before the ad is served and delivers the proper one automatically. In many cases, we can provide reporting on which households are ESL (English as a second language) for future targeting.
-
We provide a dashboard of daily ad performance and post-campaign data attribution. This means once your ad campaign is complete we can deliver a list of which households received and engaged with your ads to further enrich your voter file and inform future communications.
-
Our relationship with thousands of publishers provides access to premium inventory across static, web, OTT, CTV, and video.
-
Most campaigns do not require setup, retainer, creative, or other additional fees. We use straightforward per record pricing for device IDs or competitive CPM pricing (price per 1,000 impressions) for placing your media. If we place your ads the data (device IDs) is included in the CPM price. Contact us for our pricing guide.
-
Market our services to your clients under your own brand. This includes our reporting dashboard with your company’s logo and sitting in client meets as your in-house experts. Our competitive pricing allows you to pass. on savings to your client or add on your own agency fees.
FAQs
-
VoteMAP is a mobile first audience targeting platform that matches voter files with mobile device ID’s. (A mobile device ID is an individual number given to a smartphone or tablet separate from the device’s serial number that is anonymous and can be reset or changed.)
VoteMAP uses anonymous mobile data to develop segmented political audiences that candidates and campaigns can reach with specific messages via apps on mobile devices.
VoteMAP enables campaigns to reach voters at a household level with cookie-free data and without the need of home IP addresses.
-
VoteMAP works with Democratic and progressive campaigns of all sizes and budgets in an effort to democratize data.
VoteMAP’s technology reaches non-traditional voters and underserved communities to ensure all have equal opportunity to be civilly engaged.
-
VoteMAP has strategic relationships with reputable app publishers that collect anonymous mobile data according to best practices and state and national privacy laws.
Mobile data used by VoteMAP is completely anonymous. VoteMAP accesses and processes anonymous data from thousands of opt-in apps that are approved by the Apple App platform and Google Android service.
VoteMAP uses only opt-in anonymous location data that can be reset or turned off by mobile device customers.
-
VoteMAP has a dedicated team of PhD-level geospatial specialists following the profession’s rules and best practices.
VoteMAP complies with the best tech practices and guidelines issued by the States of California and Washington.
VoteMAP complies with the European Union’s General Data Protection Regulation.
VoteMAP only targets apps the user opts into and only targets apps sold in Apple’s App Store and Google’s Android service.
Every ad placed through VoteMAP is vetted and viewed by the VoteMAP team before it launches.
-
VoteMAP built its mobile data stacks specifically for political use. Over the past few years, candidates and campaigns have used mobile data developed for business needs and uses, but these needs and uses are different than those required by political campaigns. VoteMAP gathers voters’ interests and preferences and creates insight to voters’ true beliefs and behaviors.
VoteMAP matches voter files or address lists with current and active mobile devices and then targets those devices with banner and video ads in apps.
VoteMAP can target cross-device at the household level to further surround the voter in digital messaging through desktops, laptops, and OTT devices.
-
VoteMAP is designed for Democratic and progressive political candidates, issue campaigns, political action committees, non-profit organizations, and grass-root movements operating on all budgets.
-
VoteMAP allows users to deliver digital messages via advertisement or video to a targeted audience across all mobile devices.
Users can reach a targeted audience based on location, language, and other demographic information.
Campaigns and candidates can target apps accepting advertising, mobile web, and social media platforms with campaign messages and advertisements.
-
VoteMAP allows candidates and campaigns to access audience information in the form of mobile device IDs. Campaigns can use this first party data to upload custom audiences into social media platforms, which allows campaigns to surround voters with identical messaging across their marketing endeavors.
