The power of geo-fencing and geo-harvesting
It's no secret that technology has revolutionized the way campaigns are run. But as digital directors, campaign managers, and political candidates become savvier with new tools like geofencing, they're realizing that its potential extends beyond voter engagement and GOTV efforts. In this blog post, we'll explore what geofencing is and how it can be used to target specific demographics and neighborhoods for fundraising, voter mobilization, issue advocacy, and expanding the electorate beyond your current voter file.
Geofencing is a location-based technology that uses GPS or RFID to create a virtual geographic boundary. This can be used to trigger certain actions when a mobile device enters or leaves a specified area. Geo-harvesting is similar but seeks to find mobile devices that have previously visited a location one or more times in the last year. For political campaigns, geofencing and geo-harvesting can be used to target potential voters with ads and messages and build audiences of like-minded people who live near or visit similar locations as other known voters. The best part of this type of mobile device targeting is that once your audience is created you can serve ads to them anywhere and anytime.
If you're looking for a way to expand the electorate for your political campaigns, geofencing marketing is the perfect solution. This can be incredibly useful for reaching issued-based voters at specific locations, such as rallies, churches, clinics, or university campuses. By geofencing these events and locations, you can reach out to potential voters who may not be in your current voter file. And because geofencing is a form of microtargeting, you can be sure that your message is getting in front of the right people. With geofencing and geoharvesting, you can reach more potential new voters and get more bang for your advertising buck.
VoteMAP is bringing this innovative technology to campaigns of all sizes and budgets. Whether you're looking to appeal to a particular demographic or focus on certain neighborhoods and households, our platform allows you to zero in on your audience with unprecedented precision. With its powerful features and affordable cost structure, we can expand the electorate and build lasting infrastructure to help you win more elections.