What is VoteMAP?
- VoteMAP is a mobile first audience targeting platform that matches voter files with mobile device ID’s. (A mobile device ID is an individual number given to a smartphone or tablet separate from the device’s serial number that is anonymous and can be reset or changed.)
- VoteMAP uses anonymous mobile data to develop segmented political audiences that candidates and campaigns can reach with specific messages via apps on mobile devices.
- VoteMAP enables campaigns to reach voters at a household level with cookie-free data and without the need of home IP addresses.
What is VoteMAP’s mission?
- VoteMAP works with Democratic and progressive campaigns of all sizes and budgets in an effort to democratize data.
- VoteMAP’s technology reaches non-traditional voters and underserved communities to ensure all have equal opportunity to be civilly engaged.
How does VoteMAP gather mobile data?
- VoteMAP has strategic relationships with reputable app publishers that collect anonymous mobile data according to best practices and state and national privacy laws.
- Mobile data used by VoteMAP is completely anonymous. VoteMAP accesses and processes anonymous data from thousands of opt-in apps that are approved by the Apple App platform and Google Android service.
- VoteMAP uses only opt-in anonymous location data that can be reset or turned off by mobile device customers.
What steps is VoteMAP taking to ensure that candidates and campaigns follow best practices in digital advertising during the 2020 election cycle?
- VoteMAP has a dedicated team of PhD-level geospatial specialists following the profession’s rules and best practices.
- VoteMAP complies with the best tech practices and guidelines issued by the States of California and Washington.
- VoteMAP complies with the European Union’s General Data Protection Regulation.
- VoteMAP only targets apps the user opts into and only targets apps sold in Apple’s App Store and Google’s Android service.
- Every ad placed through VoteMAP is vetted and viewed by the VoteMAP team before it launches.
How is VoteMAP different from other mobile data companies?
- VoteMAP built its mobile data stacks specifically for political use. Over the past few years, candidates and campaigns have used mobile data developed for business needs and uses, but these needs and uses are different than those required by political campaigns. VoteMAP gathers voters’ interests and preferences and creates insight to voters’ true beliefs and behaviors.
- VoteMAP matches voter files or address lists with current and active mobile devices and then targets those devices with banner and video ads in apps.
- VoteMAP can target cross-device at the household level to further surround the voter in digital messaging through desktops, laptops, and OTT devices.
What organizations benefit from VoteMAP services?
- VoteMAP is designed for Democratic and progressive political candidates, issue campaigns, political action committees, non-profit organizations, and grass-root movements operating on all budgets.
Why is VoteMAP useful for a political campaign?
- VoteMAP allows users to deliver digital messages via advertisement or video to a targeted audience across all mobile devices.
- Users can reach a targeted audience based on location, language, and other demographic information.
- Campaigns and candidates can target apps accepting advertising, mobile web, and social media platforms with campaign messages and advertisements.
What are other applications of VoteMAP’s data?
- VoteMAP allows candidates and campaigns to access audience information in the form of mobile device IDs. Campaigns can use this first party data to upload custom audiences into social media platforms, which allows campaigns to surround voters with identical messaging across their marketing endeavors.