FAQs
VoteMAP is a mobile-first audience targeting platform that matches voter files with mobile device IDs, which are unique, anonymous numbers assigned to smartphones or tablets.
Using anonymous mobile data, VoteMAP develops segmented political audiences that candidates and campaigns can reach with specific messages via apps on mobile devices.
VoteMAP enables campaigns to reach voters at a household level with cookie-free data, without the need for home IP addresses.
VoteMAP works with Democratic and progressive campaigns of all sizes and budgets to democratize data.
VoteMAP’s technology reaches non-traditional voters and underserved communities, ensuring equal opportunity for civic engagement.
VoteMAP has strategic relationships with reputable app publishers that collect anonymous mobile data in accordance with best practices and state and national privacy laws.
The mobile data used by VoteMAP is completely anonymous and sourced from thousands of opt-in apps approved by the Apple App platform and Google Android service.
VoteMAP uses only opt-in anonymous location data that can be reset or turned off by mobile device users.
VoteMAP has a dedicated team of PhD-level geospatial specialists adhering to the profession’s rules and best practices.
VoteMAP complies with the best tech practices and guidelines issued by the States of California and Washington, as well as the European Union’s General Data Protection Regulation (GDPR).
VoteMAP only targets apps that users opt into and are sold in Apple’s App Store and Google’s Android service.
Every ad placed through VoteMAP is vetted and reviewed by the VoteMAP team before launch.
VoteMAP’s mobile data stacks are built specifically for political use, gathering voters’ interests, preferences, and insights into their true beliefs and behaviors.
VoteMAP matches voter files or address lists with current and active mobile devices, targeting those devices with banner and video ads in apps.
VoteMAP can target cross-device at the household level to further surround the voter with digital messaging through desktops, laptops, and OTT devices.
VoteMAP is designed for Democratic and progressive political candidates, issue campaigns, political action committees, non-profit organizations, and grassroots movements operating on all budgets.
VoteMAP allows users to deliver digital messages via advertisements or videos to a targeted audience across all mobile devices.
Users can reach a targeted audience based on location, language, and other demographic information.
Campaigns and candidates can target apps accepting advertising, mobile web, and social media platforms with campaign messages and advertisements.
VoteMAP allows candidates and campaigns to access audience information in the form of mobile device IDs.
Campaigns can use this first-party data to upload custom audiences into social media platforms, enabling them to surround voters with identical messaging across their marketing endeavors.